Content Brief Template

Primary Goal	(e.g., drive organic traffic, generate leads, increase brand awareness, improve rankings for a specific keyword)
Target Audience	(e.g., demographics, interests, pain points)
Content Type	(e.g., blog post, guide, product page, infographic, video)

Primary Keyword	(e.g., "best SEO tools 2023")
Secondary Keywords	(e.g., "free SEO tools," "SEO software for beginners")
Entities to Include	(give the link to sheets with relevant entities here)
Search Intent	(e.g., informational, navigational, commercial, transactional)
Keyword Difficulty (KD)	(e.g., low, medium, high)
Search Volume	(e.g., 5,000 monthly searches)
Competitor URLs	(e.g., top 3-5 ranking pages for the primary keyword)

Title: (e.g., "10 Best SEO Tools in 2023 for Marketers and Beginners")
Meta Description: (e.g., "Discover the top 10 SEO tools in 2023 to boost your website's rankings. Compare features, pricing, and more.")
Headings (H1, H2, H3):
- H1: Main Title
- H2: Introduction
- H2: What Are SEO Tools?
- H2: Top 10 SEO Tools in 2023
  - H3: Tool 1: [Name]
  - H3: Tool 2: [Name]
- H2: How to Choose the Right SEO Tool
- H2: Conclusion
Word Count: (e.g., 1,500-2,000 words)
URL Slug: (e.g., /best-seo-tools-2023)

Tone of Voice: (e.g., professional, conversational, authoritative)
Internal Links: (e.g., link to related blog posts, product pages)
External Links: (e.g., link to authoritative sources, studies, or tools)
CTA (Call-to-Action): (e.g., "Sign up for a free trial," "Download the guide")